Brands. Icons. And characters.

We turn fans into favourite customers.

UNITED LABELS creates licensed products people love – from the first idea all the way to the shelf. Since 1991, for retailers and licensors across Europe.

A selection of UNITED LABELS licensed products and characters
30+Years of brand expertise
30+Brands
150Characters
40 mItems per year
100,000+Retail customers

Stars you can hold

Characters everyone knows. Products that last.

From global entertainment icons to children’s favourites: we turn strong brands into desirable products and coherent retail ranges.

Harry Potter
PAW Patrol
Peppa Pig
Playmobil
Batman
Peanuts
Hello Kitty
Looney Tunes
Sesame Street
The Gruffalo
SpongeBob
Tom and Jerry

A selection from our current brand portfolio.

A selection of merchandise and licensed productsBranding your fantasy

Product worlds for true fans

One brand. A thousand possibilities.

From apparel, plush and stationery to bags, gifts and home & living: we develop products, collections and campaigns that fit the channel, the occasion and the audience.

  • Apparel & accessories
  • Gifts
  • Plush & toys
  • Back to school
  • Home & living
  • Seasonal concepts
Develop a product range

Everything from one source

From licence to last mile.

One partner, one process, one goal: creating products that strengthen brands and reach fans.

01

Brand management

We connect licensors with European retail and turn strong characters into relevant product worlds.

02

Development & design

Our team in Münster develops single items, complete collections and tailor-made retail concepts.

03

Sourcing & quality

Audited manufacturing partners, clearly defined standards and independent testing ensure reliable quality.

04

Logistics & fulfilment

From the factory to the shelf or straight to the customer’s door, we manage the entire supply chain.

Münster. Europe. Since 1991.

Experience that can’t be copied.

What started with colourful ties is now one of Europe’s leading specialists for merchandise and licensed products.

UNITED LABELS combines a deep understanding of brands with in-house design, international sourcing and reliable logistics. Speed and reach matter – and so do responsible manufacturing and lasting quality.

TestedIndependent institutes and in-house quality assurance
ResponsibleA binding code of conduct for manufacturing partners
Fans with UNITED LABELS licensed products

How can we help?

Let’s create something fans will love.