United Labels gripped by Bieber Fever

Münster, 28/09/11 - United Labels AG, Münster/Germany, has added "Justin Bieber" to its extensive licence portfolio. Boasting all-time favourites such as Snoopy, The Simpsons and Mickey Mouse, the company's impressive portfolio will now also include a top-class musician for the very first time. In addition to featuring on various textile products, the Justin Bieber brand is to play a prominent role within the giftware market in particular.

 

Around the globe, the name Justin Bieber is guaranteed to prompt high-pitched screams of adoration among young girls. Discovered on YouTube, the 17-year-old Canadian heart-throb has captured the hearts of his international fan base and has certainly come along way in just two years. He has amassed dozens of prestigious awards and has made it to the very top of the music business in terms of global impact and popularity. In 2010, his first album jumped to number one in the US charts, making Bieber the youngest solo artist in forty years to achieve instant fame within this market. He has also made it to the top in Germany, where he regularly enjoys success in the charts as soon as a new single is released. Since February 2011, the youngster has even been rubbing shoulders with some of the biggest celebrities of recent decades – in the form of a lifelike wax figure exhibited at Madame Tussauds.

 

From late 2011 onwards, Justin Bieber will also be featured on licensed merchandise marketed by United Labels. In the coming months, the company plans to launch a comprehensive range of products that are bound to delight the hearts of Justin Bieber fans in Germany and throughout Europe. Peter Boder, founder and CEO: "The Justin Bieber licence will open up a new segment of the market for us, with the prospect of many exciting opportunities for the future. We will be looking to use to our advantage the considerable level of brand awareness associated with Justin Bieber and position a high-revenue merchandise range within both the large-volume and specialty retail market."

 

About United Labels AG:
United Labels AG is one of Europe’s leading specialists for comicware sold under licence. The licensing partners working in cooperation with the independent media company based in Münster/Germany include global players from the world of media and entertainment, such as Disney and 20th Century Fox. United Labels is able to reach all age groups within the European market of licensed products, drawing on its successful portfolio of well-established classics, such as Mickey Mouse, Snoopy and Looney Tunes, as well as popular stars like The Simpsons and SpongeBob SquarePants. The company has established a comprehensive European sales network for comicware, distributing over 4,500 products through more than 52,000 outlets operated by various retail partners. United Labels is represented in Germany, Belgium, France, the UK, Italy, Spain, Poland and Hong Kong.

 

Press Contact:
United Labels AG
Thorsten Laumann
Head of Corporate Communication
Gildenstr. 6
D – 48157 Münster
Phone: +49 (0) 251-3221-406
Fax: +49 (0) 251-3221-960
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